This intermediate-level certification exam is intended for individuals who have the following

• Hands-on experience designing and building campaigns in HCL Unica Campaign
• Understanding of audience selection, segmentation, and flowchart design principles
• Ability to translate marketing requirements into effective campaign workflows
• Familiarity with Unica Campaign features, templates, and best practices for campaign execution
• Capability to troubleshoot flowchart or design-level issues from a functional perspective

To earn this certificate, you’ll need to take and pass the HCL Software Certified Expert Designer – Unica Campaign 12.1 exam (HCL-UNC-ED-121). Details on exam format, scoring, and content areas are available in the official exam guide.

The HCL Software Certified Expert Designer – Unica Campaign 12.1 must demonstrate the knowledge, skills, and abilities required to design, build, and optimize end-to-end marketing campaigns, including audience segmentation, flowchart creation, campaign logic configuration, and applying best practices to ensure accurate, efficient, and effective campaign execution in Unica Campaign v12.1.x.

It is recommended to utilize the following resources for the HCL Software Certified Expert Designer – Unica Campaign 12.1 certification exam. These resources and additional training are not mandatory before taking the exam but are highly encouraged to strengthen your expertise, learn best practices from specialists, and enhance your overall understanding of campaign design in Unica Campaign.

• Virtual Training Courses
  From HCLSoftware U, particularly relevant is the self-paced, or instructor-led HCL Unica Campaign Business Administration course.
• Product Documentation
  Of all Unica documentation, the Unica Campaign Administrator Guide is most relevant.